An exerpt from an advertisement my great great grandfather, Willem posted in the Meppeler Courant of July 20, 1907 Pictures from our genealogy roughly translated: "Dear Bakers! Yeast price starting at 2 Odezer, 3 cents per kilo increased On behalf of the Factory: W. TIBBEN." Top left. Willem Tibben; this photo was probably taken in The Hague.
About Us
Welcome to Dough My God – where your sourdough journey begins!
We’re a proudly Australian, family-run business based on the beautiful mid-north coast of NSW, created for bakers of all skill levels who want to experience the joy of real sourdough, without the overwhelm.
Our passion? Making sourdough seriously simple.
Whether you’re a total beginner or a seasoned breadhead, our thoughtfully curated starter kits, premium dried sourdough starters, and no-nonsense baking tools are designed to help you skip the fluff and get straight to the fun (and flavour).
We believe sourdough should be:
Accessible – You don’t need fancy equipment or years of practice to make beautiful bread.
Reliable – Our starters are lovingly grown, tested, and packaged right here in Australia to ensure strong, consistent fermentation.
Satisfying – Few things beat the crackle of a crust and the tang of a well-fermented loaf fresh from your own oven.
Why We Started
From humble beginnings, our 100+ year-old sourdough starters were brought to Australia from France and the Netherlands by our forebears and lovingly nurtured across generations. Originally used to create artisan loaves sold at local markets, these starters have stood the test of time — bubbling with history, culture, and flavour.
What began as a family tradition of small-batch baking, market stalls and local deliveries has now grown into something bigger. After years of sharing our sourdough with our community, we’re excited to bring that same quality and passion to bakers across Australia.
Dough My God was born to make artisan baking accessible to everyone — because we believe good bread shouldn’t be complicated, and baking it yourself should feel joyful, not intimidating.
Powered by Community
From our starter to your kitchen bench, everything we do is about building a community of bakers who aren’t afraid to get their hands a little floury. We’re here to support you with simple instructions, no-ego advice, and honest ingredients that work.
So whether you’re gifting someone their first starter or refreshing your own sourdough journey, we’re so glad you’re here.
Let’s bake some bloody good bread.
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Dough My God
Seriously simple sourdough starters for every baker.